Projects in Long BeachProjects in Long BeachSolo Home Decor is a multi-page website for a home decor brand. The work focused on creating a clearer, more organized online presence that could support search visibility, customer browsing, engagement, and conversion goals.
The website was designed to handle a high volume of content while still feeling usable and easy to explore. The structure focused on customer insights, home decor trends, decorating ideas, and practical inspiration, making the site a useful source for visitors looking for guidance before making decisions.
A major focus was making the site more SEO-ready through clearer page structure, stronger content organization, improved navigation, and better alignment between what visitors search for and what the website presents.
The project included website design, SEO-focused page structure, content flow, visual hierarchy, mobile layout direction, customer insight organization, trend-based content structure, and conversion path support. Di Lusso Hardware is a Shopify e-commerce website for a product-led hardware brand. The work focused on creating a clear, polished online presence that presents the products with more credibility, improves the shopping experience, and supports customers as they browse categories and make purchase decisions.
Because the site was built in Shopify, I created the website with flexible product presentation in mind. The design included two display formats: a shopping-card layout for direct ecommerce browsing and a catalog-style layout that allows the client to shift the presentation based on season, collection, or business need.
The project included e-commerce website design, product presentation, page structure, visual hierarchy, mobile layout direction, and Shopify implementation support. The goal was to make the brand feel more professional, easier to navigate, and better aligned with the quality of the products.
