The Florist is a vibrant and creative floral studio ; known for its stunning floral arrangements and exceptional service. Seeking a warm, vintage approach for their brand.

I opted for a color gradient and employed a serif font to evoke a sense of tradition, conveying a classic and timeless mood. The gradient can represent the journey of life, from the vibrant and energetic moments (orange) to the passionate and meaningful experiences (red) and finally to the golden years of fulfillment and contentment (yellow). This can communicate that The Florist is there to celebrate all stages and milestones of life.

Creative Direction

Brand Identity Design

Collateral Design (business cards, posters, banners, menu)

Social Media