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Cover image for COMMERCIAL: "SPUDS CHIPS"           This
COMMERCIAL: "SPUDS CHIPS"           This CGI product animation was created in Blender 3D with a strong emphasis on composition, material realism, and motion design. Through procedural salt-particle simulations, a controlled packaging-peel effect, and fluid reveal transitions, the animation captures the product's sensory appeal while maintaining a clean commercial aesthetic. Careful attention was given to physically based shading, detailed texturing, and cinematic lighting to create depth, highlight surface details, and enhance the overall visual impact. The project is a study in product visualization, blending artistry and technical execution to deliver a polished, premium-quality presentation.​​​​​​​​​​​​​​ Tools used:  Blender (modeling/lighting + sims + animations), Blender Cycles (rendering), Photoshop and Blender (texturing), and Premiere Pro (compositing and colour). Project link: https://www.behance.net/gallery/246234891/SPUDS-SEA-SALT-CHIPS
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Cover image for Scaling a Ground-Engaging Tools Manufacturer
Scaling a Ground-Engaging Tools Manufacturer to 15 Countries: 195% Growth in First-Page Keywords Client Problem: Black Cat Wear Parts, a ground-engaging tools (GET) and wear parts manufacturer serving mining, construction, and heavy equipment industries, needed to grow beyond a single domestic market and build genuine international organic visibility; without it, they were invisible to buyers and procurement teams researching parts outside their home country. SEO Strategy: I combined technical/on-page SEO with an international SEO lens, structuring content and keyword targeting around industrial buyer search intent (part specifications, equipment compatibility, industry terminology) to capture demand across multiple markets simultaneously, rather than optimizing for one country in isolation. Process Followed: 1. Keyword and market research across target countries and industrial buyer intent 2. On-page and technical optimization for international search visibility 3. Ongoing rank tracking across markets 4. Monthly performance monitoring via Google Search Console Results: > Oct 2024 → Mar 2025 (6 months): Top 10 keywords 210 → 620 (+195%); Top 100 keywords 850 → 2,560 (+201%) > Mar 2025 → Jun 2026 (16 months): 34.2K total clicks, 1.1M total impressions, 3.1% average CTR, average position 17.8 > International reach across 15 countries, with Canada (14,216 clicks), the United States (11,618 clicks, 469K impressions), and Australia as top-performing markets Manufacturing or supplying industrial/heavy equipment parts and need to reach international B2B buyers organically? Let's talk about an international SEO strategy for your business.
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