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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
Core Responsibilities:
Visual Campaign Concept & Storyboarding
3D Motion Graphics & Spatial Lighting
Macro Material Shading & Particle Simulation
Kinetic Typography & Final Color Grading
Deliverables:
30-Second 4K Cinematic Commercial Film
High-Resolution Marketing Stills & Hero Feature Callouts
Social Media Aspect Ratio Adaptations (16:9 & 9:16)
wow design
Qloxia - Project Management SaaS Web UI UX Design
Complex workflows deserve clearer interfaces.
Qloxia is a project management and team collaboration SaaS concept designed around a simple product promise:
Bring projects, people, and progress into one place.
The experience combines:
• Project management
• Task management
• Team collaboration
• Planning and analytics
• Progress visualization
• Social proof
• SaaS pricing
• Conversion-focused UX
The design direction uses soft visual environments, editorial typography, rounded components, product-led storytelling, and structured content hierarchy to make the platform feel both professional and approachable.
The goal wasn't to make another dashboard-heavy SaaS website.
It was to create an experience where users can quickly understand the product, explore its capabilities, build confidence, and take action.
Building a SaaS product, dashboard, or web application?
Taqwah can help you transform your product idea into a clear, scalable, conversion-focused UI/UX experience - from strategy and UX to polished interface design.
👉 Send us your product idea and let's discuss how we can design the experience around your business goals.
Project ManagementtaskmanagementsaaswebsiteProduct DesignUX DesignAdobe IllustratorAdobe PhotoshopFigma
