Developed and executed an SEO strategy for a high-trust business (finance / professional services), focused on improving organic visibility and building authority.
The main challenge was low search visibility combined with a website focused on branding rather than search-driven acquisition.
The strategy focused on:
• Building topical authority through structured content
• Improving E-E-A-T signals across the website
• Creating pages aligned with user intent and decision-making
• Enhancing internal linking and site architecture
Results
Growth in organic visibility and keyword coverage
Increased trust signals and content depth
Higher engagement on key pages
Improved lead generation from organic traffic
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B2B SaaS SEO & AI Visibility Strategy (Lead Generation Focus)
Led a full SEO and AI visibility strategy for a B2B SaaS platform targeting mid-market companies.
The project started with a technical and semantic audit, identifying gaps in site structure, weak internal linking, and lack of content aligned with high-intent queries.
I developed a content and SEO strategy focused on:
• High-intent keyword targeting (BOFU/MOFU)
• Creation of use-case and comparison pages
• Internal linking and content clustering
• Optimization for AI visibility (structured content, FAQs, entity alignment)
Results
Significant increase in qualified organic traffic
Improved rankings for commercial keywords
Better visibility in AI-driven search tools
Increase in inbound demo requests
A European dental OEM needed a Technical SEO & AEO strategy for B2B buyers. I audited crawl, structured data, B2B intent, content, and internal linking, creating a developer-ready roadmap. Within 6 months: +165% qualified traffic, 42 high-intent keywords Top 10, better AI search visibility, and 2.3x more distributor/OEM inquiries.