Dina Lyn Andone
Ecommerce Lifecycle & Retention Strategist Klaviyo, Omnisend
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ECOMMERCE EMAIL LIFECYCLE & RETENTION STRATEGIST
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Luxury Jewellery Email Strategy: $26.9K From One Email Campaign
My role - Email Campaign Strategist & Copywriter | The Inbox Victory
Project description - We helped a luxury jewellery DTC brand make email campaigns more relevant through audience segmentation, emotional copy and seasonal campaign planning.
We used performance insights to refine messaging and promotional angles. One campaign recorded US$26,915.29 in Omnisend-attributed revenue and 17 attributed orders.
Supporting campaigns recorded US$20,411.67 and US$15,825.37. Our scope covered campaign strategy, copy and optimization.
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Email Marketing Case Study | 85% of Revenue from Automations
My role - Email Marketing Strategist & Omnisend Specialist
Project description- For this DTC outdoor living brand, we built a lifecycle-first email strategy designed around a longer customer buying journey. We optimised key automations, behavioural segmentation, abandonment journeys, signup forms, A/B testing, deliverability, and campaign strategy.
The result - automations generated ~85% of email-attributed revenue while accounting for only ~14% of total sends, turning lifecycle email into the brand’s primary email revenue engine.
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Research Peptides | $401K+ in Email Campaign Revenue
My role - Email Marketing Strategist | Campaign Management, Copy & Creative Direction
Project description - We managed the email campaign programme for a research peptides eCommerce business using Omnisend. Our work covered campaign planning, promotional strategy, audience selection, copy, creative direction and execution.
During Oct–Dec 2025, these campaigns generated $401,485.81 USD in platform-attributed revenue. The wider email channel reported $654,308.46, representing 41.3% of store revenue, including existing agency-built automations.
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