Luxury Jewellery Email Strategy: $26.9K From One Email Campaign

My role - Email Campaign Strategist & Copywriter | The Inbox Victory

Project description - We helped a luxury jewellery DTC brand make email campaigns more relevant through audience segmentation, emotional copy and seasonal campaign planning. We used performance insights to refine messaging and promotional angles. One campaign recorded US$26,915.29 in Omnisend-attributed revenue and 17 attributed orders. Supporting campaigns recorded US$20,411.67 and US$15,825.37. Our scope covered campaign strategy, copy and optimization.