Shahbaz Alam
High-converting video ads for E-commerce.
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This project was for a client from Amsterdam, Netherlands, focused on creating a VSL (Video Sales Letter) style advertisement.
For this project, the client already provided the complete script along with clear creative guidelines and expectations for the editing style. My role was to bring the script to life visually by finding the right video clips and editing everything into a compelling final ad.
My workflow included:
• Understanding the client’s creative direction and framework
• Researching and sourcing relevant video footage that matched the script
• Structuring the visuals according to the storytelling flow
• Editing the VSL based on the provided guidelines
• Delivering a polished final video optimized for audience engagement
The main focus during editing was to maintain smooth pacing, strong visual storytelling, and clear communication throughout the video so the audience stays engaged from start to finish.
This is the process I follow while working on VSL ad creatives and performance-focused video content for clients.
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This project was for an American client named David, who was launching an Electric Hairbrush Massager product.
Since it was his first time selling this product, there was no clear marketing direction or existing creative strategy. I guided him through the entire creative process — from audience research to final ad production.
Once I received the product link, I first asked a few important questions about the target audience, market, and customer preferences. Based on that research, I used AI tools like Claude to develop a high-converting ad script focused on emotional triggers and product benefits.
After finalizing the script, I researched relevant content across platforms like YouTube and TikTok to find engaging video clips that matched the product angle and audience psychology.
Then I:
• Created professional AI voiceovers using 11 Labs
• Structured the ad flow for maximum retention
• Edited the final creative in Final Cut Pro
• Delivered a complete performance-focused video ad for the client
My scripting framework mainly focuses on:
• Strong scroll-stopping hooks
• Clear product benefits
• Consumer pain points & solutions
• Smooth storytelling flow
• Strong call-to-action
This is the same creative process I use across multiple e-commerce and performance marketing projects to build ad creatives designed for engagement, conversions, and scaling.
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I’m excited to share my latest project with Andrew, a longtime client based in Germany. We often collaborate, and this time he selected a fantastic product that’s performing really well in the market.
I crafted a full Meta ad campaign for this product, developing multiple hooks and video formats so we can test across Meta, TikTok, and Instagram Reels. I kept the editing clean and straightforward, ensuring focus on the product and the messaging. I kept the editing clean and straightforward, so the product stays in the spotlight, and the message hits home. After sharing the work with Andrew, he confirmed that the campaign is really performing well—so I can’t wait to see it scale even further!
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One of my recent projects was for an e-commerce brand selling Keratin Powder.
The client had no video content available — they only provided a single product image.
Using that one image, I created a complete set of high-converting creatives:
• Product visuals
• AI-generated video sequences
• Custom scripts
• Background music synced to the brand style
Every element was designed according to the customer’s preferences and campaign goals, so the brand could use the content directly for ads and scaling their business.
For the editing style, I kept everything clean, minimal, and consumer-focused — making sure the message connects with the right target audience without unnecessary distractions.
This is the kind of creative production I’m currently working on: turning simple assets into premium performance-driven content for brands.
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