This project was for a

This project was for a client from Amsterdam, Netherlands, focused on creating a VSL (Video Sales Letter) style advertisement.

For this project, the client already provided the complete script along with clear creative guidelines and expectations for the editing style. My role was to bring the script to life visually by finding the right video clips and editing everything into a compelling final ad.

My workflow included: • Understanding the client’s creative direction and framework • Researching and sourcing relevant video footage that matched the script • Structuring the visuals according to the storytelling flow • Editing the VSL based on the provided guidelines • Delivering a polished final video optimized for audience engagement

The main focus during editing was to maintain smooth pacing, strong visual storytelling, and clear communication throughout the video so the audience stays engaged from start to finish.

This is the process I follow while working on VSL ad creatives and performance-focused video content for clients.