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Dhruvraj Sinh Vala
Branding with Clarity. Packaging with Purpose.
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Really enjoyed working on this brand called stoopid and did end-to-end branding for it which included, Brand Identity, Visual Identity, Packaging Design, Illustration, Social Media and Web Design.
My dearest friend Dhaivat who is crazy creative person with an eye pulled off the illustrations.
Stoopid takes everyday ordinary products and turns them into quirky everyday cool things which are actually interesting to use. First in the line of the products re Flavored toothpicks and we are also cooking another product Flavored toothpaste.
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Attico Construction is a UK based renovations company who approached me to redesign their brand into completely something new which would have both of their initials A & C but at the same time should have a strong geometric shape encapsulating an element from their industry.
The real move is in the negative space: the gap between the pillars carries A&C, the brand's own initials, hiding in plain sight. It's the kind of detail clients don't notice until they do, and then they can't stop showing people.
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