Dev Das

To reduce churn in subscription products, trigger intervention when usage falls below a known threshold for a fixed period, rather than waiting for cancellation. Early churn prevention works best when inactivity is treated as a risk signal and not just a reporting metric.

To improve referral rates, add sharing prompts immediately after a moment of visible value, such as after publishing, generating, saving, or completing a task. Referral asks work best when users have just experienced success and can immediately picture someone else benefiting too.

To improve audience quality in Meta and Google Ads, pass back event values or weighted event priorities based on funnel depth. A generic lead is not equal to a pricing visitor or a booked meeting, and feeding platforms with richer event hierarchy helps bidding systems find users...

To get more from limited traffic, build high-intent composite audiences using multiple conditions such as visited pricing + viewed product page + spent 60 seconds + no conversion. Composite audience logic filters out casual visitors and gives you smaller but far more...