To drive more leads through remarketing, fire browser-based ad platform pixels directly via GTM or site-level scripts on key conversion actions such as pricing clicks, CTA clicks, form starts, and scheduler opens, instead of relying only on CMS-level pageview pixels. CMS integrations often track top-level visits well but miss richer event depth, whereas browser-side event firing lets you build intent tiers and create audiences based on actual buying behavior rather than passive traffic.