Design Minima
We craft digital experiences that spark attention and drive
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Designing a Visual Identity for an AI Evaluation Platform
I recently designed the brand identity for Quraite, an AI evaluation platform that helps teams test, monitor, and improve conversational AI systems.
The challenge was to create a visual language that feels intelligent, structured, and scalable while simplifying complex AI concepts into a memorable brand.
What I designed
• Brand Strategy
• Logo Design & Visual Identity
• Grid System & Logo Construction
• Color & Typography System
• Iconography & Brand Assets
• Product UI & Design System
• Marketing Website in Framer
The logo is built around a geometric "Q", combining an octagonal form with a diamond element to represent precision, data selection, and AI evaluation. Every visual element was designed to create a cohesive brand system that scales seamlessly across digital products, websites, presentations, and marketing materials.
This project reflects my approach to product design—combining strategic thinking, strong visual systems, and user-centered design to create brands that are both functional and memorable.
Tools: Figma • Adobe Illustrator • Framer
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Most redesigns fail because they start with Figma instead of the problem.
This carousel shows how I approached the GoFloaters redesign from a UX strategy perspective - not just a visual refresh.
If you're facing similar UX, conversion, or consistency challenges, let's talk.
📅 Need a UX audit or product design?
Schedule a discovery call.
<https://cal.com/d-minima/30min>
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Is your product facing similar UX problems?
I help SaaS startups and growing businesses create intuitive, scalable digital experiences.
https://designminima.framer.website/
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🚀 Logo, Branding & Website Design – Rhotion
From logo design to complete website creation, built a cohesive brand identity and responsive web experience from scratch.
Focused on clarity, modern aesthetics, and seamless usability across all devices.
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🎨 Mobile App UI Design – MyRepublic
Designed the Android and iOS app interface based on client-provided wireframes.
Focused on creating a modern, intuitive, and consistent user experience, complete with interactive prototypes for seamless handoff and review.
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Recent Work: We revamped the GoFloaters website to bring branding consistency and an improved mobile-responsive experience. After analyzing the existing site and collecting user feedback, we redesigned the entire interface from scratch and built a scalable design system to ensure a cohesive visual identity across all pages.
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Visual Communication, Branding and Product Design exemplary.ai (http://exemplary.ai) (Web & Product) and Pickyourtrail.com (http://Pickyourtrail.com)
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