Design Minima
We craft digital experiences that spark attention and drive
- 5.00
- Rating
- 3
- Followers
Designing a Visual Identity for an AI Evaluation Platform
I recently designed the brand identity for Quraite, an AI evaluation platform that helps teams test, monitor, and improve conversational AI systems.
The challenge was to create a visual language that feels intelligent, structured, and scalable while simplifying complex AI concepts into a memorable brand.
What I designed
• Brand Strategy
• Logo Design & Visual Identity
• Grid System & Logo Construction
• Color & Typography System
• Iconography & Brand Assets
• Product UI & Design System
• Marketing Website in Framer
The logo is built around a geometric "Q", combining an octagonal form with a diamond element to represent precision, data selection, and AI evaluation. Every visual element was designed to create a cohesive brand system that scales seamlessly across digital products, websites, presentations, and marketing materials.
This project reflects my approach to product design—combining strategic thinking, strong visual systems, and user-centered design to create brands that are both functional and memorable.
Tools: Figma • Adobe Illustrator • Framer
1
37
Most redesigns fail because they start with Figma instead of the problem.
This carousel shows how I approached the GoFloaters redesign from a UX strategy perspective - not just a visual refresh.
If you're facing similar UX, conversion, or consistency challenges, let's talk.
📅 Need a UX audit or product design?
Schedule a discovery call.
<https://cal.com/d-minima/30min>
Thanks for Swiping 👋
Is your product facing similar UX problems?
I help SaaS startups and growing businesses create intuitive, scalable digital experiences.
https://designminima.framer.website/
(https://designminima.framer.website/)#UXDesign #ProductDesign #UIDesign #UXCaseStudy #DesignSystems #SaaS #Startup #SaaSDesign #UserExperience #DesignMinima
3
74
🚀 Logo, Branding & Website Design – Rhotion
From logo design to complete website creation, built a cohesive brand identity and responsive web experience from scratch.
Focused on clarity, modern aesthetics, and seamless usability across all devices.
1
89
🎨 Mobile App UI Design – MyRepublic
Designed the Android and iOS app interface based on client-provided wireframes.
Focused on creating a modern, intuitive, and consistent user experience, complete with interactive prototypes for seamless handoff and review.
2
87