Some people REALLY love whiskey.
So I helped a local liquor store rethink its strategy for marketing the rare whiskeys it gets on a limited basis. I've written a series of blog posts and a regular, ongoing newsletter that has built customer goodwill, driven sales and created a...
My first post here. This is a series of blog posts for a local liquor store to engage customers on mixology. I dive into a popular cocktail, give a basic recipe, history and some ideas about variations. All optimized for local SEO, including signage in the store with a QR code...
