Some people REALLY love whiskey. So I helped a local liquor store rethink its strategy for market...Some people REALLY love whiskey. So I helped a local liquor store rethink its strategy for market...
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Some people REALLY love whiskey.
So I helped a local liquor store rethink its strategy for marketing the rare whiskeys it gets on a limited basis. I've written a series of blog posts and a regular, ongoing newsletter that has built customer goodwill, driven sales and created a whiskey-lovers community at the store.
In a tough time for liquor sales nationwide, and especially in our state, it's a solid win.
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