Daria Shiian
Award-winning Art Director and Brand Strategis
Jollie Collagen Packaging & Brand Identity
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The brand identity of the Kinode project - a groundbreaking startup developing an AI-powered personal server network with crypto integrations - was crafted to center on a deep red palette and mysterious visuals, symbolizing the world of the future to be built together. Comprehensive brand guidelines were introduced to ensure consistency across all digital platforms. The logo draws inspiration from the hummingbird, with a geometry reminiscent of a mouse cursor.
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This packaging design marries traditional craftsmanship with modern aesthetics, revitalizing a historic brewery for the European craft beer market.
The design, a fusion of Fachwerk architecture and contemporary typography, honors the brewery's heritage while appealing to a new, younger audience. The original logo's subtle refinement, alongside a minimalist color scheme, highlights the half-timbered structure.
Sustainable practices, including recyclable materials and Revolution® UV printing, underscore this modern approach. With 5,000 units successfully launched in the EU, this design marks a pivotal moment in the brewery's enduring story.
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A unique design for the ANTIDOTE aromatic candle brand, drawing inspiration from the theme of alchemical experiments.
Antidote is not just a brand; it's a narrative woven with sophistication, mysteries, and the enduring light of legends. The brand's main symbol, a venomous snake, was chosen as the primary source of antidote, stemming from the idea that the poison itself is often the basis for creating its own cure.
The snake motif permeates the design at every level. For instance, the interior of the box features an ornament patterned after snake skin, subtly applied onto high-quality designer canvas paper.
Also, a nice detail on the packaging is two small holes on the lid that mimic the mark of a venomous snake's bite.
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