Dakota Morse
Scaling Amazon brands profitably from zero to one. Ex Amazon
Ready for work
Dakota is ready for their next project!
Project description. Goal: Launch and scale a home products brand on Amazon with high ROAS. I managed Sponsored Products campaigns, leveraging in-depth keyword optimization, competitor analysis, and strategic budget allocation to drive impressive sales growth. Solution: Developed high-converting ad creatives and optimized PPC targeting, resulting in a 28% ACOS and over $1.35M in sales on an ad spend of $384K. Impact: Achieved 60M+ impressions, boosting brand visibility and delivering a sustainable growth model. This case highlights my expertise in Amazon advertising for competitive categories.
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Project Goal Launched a new clothing brand on Amazon, aiming to maximize sales with efficient PPC campaigns.
Solution Focused on Amazon PPC to boost visibility, using detailed keyword research and high-converting A+ Content. Optimized campaigns regularly to maintain a low ACOS of 11%.
Impact Achieved $739K in sales with $81K ad spend and over 6.8M impressions, rapidly growing brand visibility and revenue. This project highlights my ability to drive profitable growth on Amazon.
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Goal: Scale a home brand on Amazon, boosting monthly sales, profitability, and customer loyalty.
Solution: Took over in early 2023, implementing a targeted PPC strategy focused on Sponsored Products, Sponsored Brands, and product bundling. Optimized listings with enhanced A+ Content and SEO keywords to increase organic visibility. Used strategic promotions and expanded Subscribe & Save to drive seasonal sales and recurring revenue.
Impact: Grew sales to $9.27M on $3.14M ad spend, expanded Subscribe & Save, building a loyal customer base.
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Hey everyone! New to Contra and excited to connect with the community here.
I am an Official Amazon Partner and spent 5 years working directly inside the Amazon Advertising division. I help founders and brands scale sustainably through insider PPC strategies, listing design, and margin defense.
Whether you are launching a new product from scratch, trying to fix a bleeding ad budget, or scaling past 8 figures, I would love to help. Feel free to reach out or drop a comment if you ever want to chat all things ecommerce!
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