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Project description. Goal: Launch and scale a home products brand on Amazon with high ROAS. I managed Sponsored Products campaigns, leveraging in-depth keyword optimization, competitor analysis, and strategic budget allocation to drive impressive sales growth. Solution: Developed high-converting ad creatives and optimized PPC targeting, resulting in a 28% ACOS and over $1.35M in sales on an ad spend of $384K. Impact: Achieved 60M+ impressions, boosting brand visibility and delivering a sustainable growth model. This case highlights my expertise in Amazon advertising for competitive categories.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Project: FAP’s Closet — Social Media & Content Management
What I did:Managed Instagram content
Created promotional content
Used Canva to design visuals
Used CapCut for short-form videos
Created product-focused content
Used social media to build trust around a preorder business
Used content to make customers interested in products they couldn’t physically see before orderingBecause FAP’s Closet wasn’t a normal physical shop where customers could walk in and inspect the products.
Challenge: Customers had not physically seen the products before purchasing.
Approach: Used product presentation, captions, reassurance and engaging social-media content to make the products attractive and build customer confidence.
Result: Built customer interest and generated orders through the preorder model.