This is part of my B2B SaaS sales development practice project for FlowSync Solutions.
I created an Ideal Customer Profile (ICP) to identify businesses that could benefit from better project management. I focused on small creative and marketing agencies in Singapore and used Apollo.io (http://Apollo.io) to research potential customers.
I selected Adtomica as a sample prospect because its work involves managing client projects, deadlines, and coordination across different teams.
The goal was to practice identifying potential customers, understanding their business needs, and finding opportunities where FlowSync could add value.
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B2B SaaS Sales Development Project
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For this practice project, I used HubSpot to add and organize company information, including contact details, industry, and location. The goal was to get hands-on experience managing company records and keeping CRM data organized and up to date.
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B2B SaaS Sales Prospecting & CRM Management
I created this project to get hands-on practice with B2B SaaS sales prospecting. I researched potential companies, identified the right people to contact, organized leads in HubSpot, and drafted personalized outreach emails.
Along the way, I used Apollo and SalesQL to find prospects, Notion to organize my research, and HubSpot to manage contacts and track sales opportunities.
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