crew 7™ studio
Design that drives choice.
Made for Real Parenthood
We created Caro for parents who are trying to understand their baby’s sleep, know when it is time to rest, and keep track of everyday care. By predicting naps and bedtime, the product reduces guesswork and helps families build a more consistent routine.
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Born to Be Recognized
We set out to give APX a strong presence in the fitness category and build a visual identity with a character of its own. The icon became the foundation of this approach, bringing boldness, confidence, and energy into a distinctive symbol.
