want to end this debate for once and all
for some reason, a lot of healthcare founders ask me this question about choosing blue
the need to be in the sea of blue vs brand differentiation
My first post on Contra, let's go !!!
Wrapped up this new project, Clover, an AI mental health startup that actually gets human emotions right and gives real-time recommendations.
after 3 months or trial and error of email campaigns and newsletter design, constantly iterating, I can finally drive these results for my clients.
The ctr jumped from 0.45% to 10% and open rate jumped from 4.9 to 36%
PSA to every health, fitness, or wellness brand building a product-
stop building features that actively harm the user experience
the 3 Fatal Flaws I see being repeated again and again by healthtech or wellness brands
1. Shame-Based Motivation:
No guilt trips for a missed...