Consuelo Burotto
Im a Senior Product Designer with over 8 years of experience
identity · food brand
soyadicto
Soy-based burgers
SoyAdicto presented the opportunity to build a brand identity with character, starting from a concept that played on the pun between soy and addiction. The challenge was translating that idea into a coherent visual proposal, applicable to packaging, textiles, and product imagery.
ux/ui · web design · mass consumer
marley coffee
Premium coffee e-commerce
Marley Coffee needed an e-commerce platform that reflected its brand identity — corporate colors, personality, strong product presence — while offering an intuitive, familiar shopping experience. The goal...
product design · ux strategy
polucio
An environmental information system for classrooms
Air quality in classrooms tends to go unnoticed. CO₂ buildup happens gradually and silently, affecting the wellbeing and focus of students and teachers with no clear signal to act on. Polucio...
HBT needed a shopping experience that made buying a very diverse range of products easy, without losing clarity in a category with many variants and purchase decisions to work through. The challenge was turning a broad catalog into a simple, visually ordered, scalable interface.
Tekpro wanted to create a new business unit specialized in digital marketing: Rocket MKT. The challenge went far beyond a website — it meant building a complete brand from scratch (visual identity, graphic language, personality, visual system, and digital experience) able to...
