Pez de Río is a Colombian clothing brand defined by its bold personality and expressive identity. The project focused on a rebranding process, developing a new logo and visual language rooted in an organic, handcrafted approach. The symbol features two women facing each other, representing duality and inner strength. Inspired by Yacumama — the mythical mother of the Amazon River — the concept reflects flow, creation, and transformation, translating into garments that invite women to embrace their power and define their own path.