MADE OF is a luxury material-typography campaign exploring what shapes a brand: its materials, craftsmanship, ideas and defining qualities. Five original visual references move from separated natural elements into MADE OF, FASHION, MAKEUP and finally GOALS—constructed from AMBITION, WORK, CREATIVITY, PASSION and TIME. I designed the concept as a flexible storytelling template that could be adapted to different industries and generated it as one continuous 30-second film using Seedance 2.5 in CapCut Video Studio.

The Hermes breakdown into leather, stitching, and gold hardware is such a satisfying way to reverse engineer a brand. Of the five you deconstructed, was there one that resisted the process, where the core materials weren't obvious right away?

Hi! I’m Briana. I’m a storyteller with a background in broadcast journalism, communications, and video production, and I love turning ideas into content that feels clear, creative, and engaging. From video editing and voiceover to social content and AI-assisted production, my goal is always the same: create work that connects with people and brings the story to life.

Welcome to the feed! The jump from broadcast journalism into freelance content and voiceover work is a real shift in pacing and client relationships. What's translated most directly from the newsroom, and what did you have to unlearn?