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WRP 2024 Regional Championships Branding
Project Overview: I was commissioned to design the comprehensive visual identity for the 2024 WRP Regional Championships. The objective was to create a “Master Brand” that felt powerful and prestigious, while developing unique sub-brands for each geographical region across the United States.
The Design Challenge: The client needed a logo system that remained instantly recognizable as WRP (World Raw Powerlifting), but also gave athletes a sense of local pride. I solved this by creating a modular badge system where the core typography remains constant, but the color palette and background illustrations adapt to the regional landscape.
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Designed a bold, high-energy identity for a salad concept called Toss Bar.
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As fellow creatives, I’d love to know does the tagline system strengthen the brand voice?
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The logo ideation: The logo icon is made using the brand initials "L" shaped into a bicep lifting weight, symbolizing strength, consistency, and showing up.
The brand green primary color reflects growth, energy, and progress on every step of the journey.
Need a designer to bring your design ideas to life?
Send me a message let's collaborate to create greatness.
#Branding #logodesign #fitnesslogo #modernlogo #genzbrandlogo #genzgymapp #genzapp #gymlogo #gymapp #logousa #logouk #logogrowth
Love this direction 🔥
Designing for African Gen Z in the fitness space is powerful especially when the identity already carries symbolism like the “L” bicep concept. The blend of strength, consistency, and growth through green is smart and culturally relevant.
Excited to see this come to life 💚
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