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A-ROUTE Logistics | Social Media Campaign & Brand Visual Design
I recently worked on a series of branded social media creatives for A-ROUTE Logistics, focusing on transforming the company's logistics and delivery services into clear, engaging, and visually consistent marketing content.
The goal was to create designs that do more than look attractive. Each visual was developed to communicate a specific message, strengthen brand recognition, and encourage potential customers to take action.
My Creative Approach:
• Brand Consistency: Applied a cohesive blue, yellow, and white color palette across the campaign.
• Visual Hierarchy: Used bold typography, clear messaging, and strategic layouts to guide attention.
• Marketing-Focused Design: Developed promotional graphics highlighting delivery services, customer communication, and brand value.
• Creative Direction: Combined relevant imagery, balanced compositions, and recognizable brand elements.
• Platform-Ready Visuals: Designed graphics suitable for digital marketing and social media campaigns.
The rider's yellow shirt matching the brand yellow does a lot of work, he basically IS the brand. One idea: make the phone number bigger, for delivery the call is the whole point. I'd also show clean exports next to the monitor shot, the screen glare is stealing some credit from the layout.
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