𝗢𝗻𝗲 𝗼𝗳 𝗠𝘆 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗣𝗮𝗿𝘁𝘀 𝗼𝗳 𝗪𝗲𝗯 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗜𝘀𝗻'𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. It's figuring out what's wrong. A client might say: “Our website isn't working.” That's not really a problem statement. It's a symptom. So I start digging. Is the messaging unclear? Is the user journey confusing? Is the mobile experience poor? Is the website slow? Are forms failing? Is traffic reaching the wrong pages? Is SEO holding the site back? Is the technology itself limiting what the business wants to do? Sometimes the answer is technical. Sometimes it's strategic. Sometimes it's both. That's why I enjoy website projects that require more than simply following a checklist. There's something satisfying about taking: “𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴.” and turning it into: “𝗛𝗲𝗿𝗲'𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆, 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗳𝗶𝘅 𝗶𝘁.” That's where I believe real development value lives.