Check out the new Brand Redesign project in my profile! https://contra.com/p/NQBqBXFZ-diverse-ele...Check out the new Brand Redesign project in my profile! https://contra.com/p/NQBqBXFZ-diverse-ele...
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Thanks Maty! I’d say the biggest change was creating a cohesive identity system. Since Diverse Electronics has been around for over 30 years, the goal was to evolve the brand rather than reinvent it, making it feel more consistent and contemporary across all touchpoints.
Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.
New case study: motion product film for a mobile streaming app. Some shots filmed on camera, some AI generated, the rest built in After Effects
Check it out