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For Coplanar, the graphic language starts inside the P.
I used the wordmark's horizontal and diagonal directions as the basis for the supporting graphics. The construction shown here makes that relationship visible: the motif comes from the letterform, rather than a separate set of shapes.
That gave the identity a consistent visual connection across project documents, presentations and digital applications. Typography, restrained color and open space leave room for the architecture itself.
My role covered visual identity and its applications for the architecture and construction practice.
Which element of a wordmark do you usually test first as a wider graphic system?
The network for creativity
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Which ORBIT pulls you in: the quiet one or the loud one? ✨
One name, two directions. Same idea, an object in motion around a center.
A → Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.
B → Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.
If you ask me, I'd pick A.
36 voted
80%
9 voted
20%
45 votes
Closed
Hamza Fahim. Brand identity designer.
I fix brands that look right but don’t work. I start with what’s holding the business back, then build the identity around it: logo, colour, typography and guidelines, followed by the design system, website and landing pages, UI/UX, pitch decks and social creatives that carry it, so every touchpoint says the same thing. 5 years of experience across Web3, DeFi, travel and marketing, with 50+ Web3 and DeFi projects and 55+ travel campaigns delivered as the right hand to an Art Director, with junior designers working under my direction.
I work fast, keep every asset consistent across print and digital, and understand the product I’m designing for, from apps and platforms to investor presentations. If you’re building a brand and want it to do real work for the business, here's my portfolio Hamza Fahim, and my email is hamzafahim997@gmail.com.
Social posts we designed for Fulcrum, a physical therapy clinic in Boulder.
Each post comes from the clinic itself: the booking flow, the rates, the therapists, patient reviews and a map to the clinic. Labels sit small above the text, and the photos stay clean.
They use the same fonts, colors and photos as the Fulcrum website template.
Get Fulcrum: https://contra.com/products/x6wj97P2-fulcrum
Live preview: https://fulcrumphysio.framer.website/?utm_source=contra
