Making cybersecurity relatable through creator-led video
Cybersecurity products can feel technical, even when their benefits are relevant to everyday life. For Surfshark, I created UGC video content designed to communicate digital privacy and security concepts in a natural, approachable way.
My professional background in cybersecurity gives me a strong foundation for understanding security products and translating technical ideas into language everyday consumers can follow.
My contribution included:
Developing creator-led concepts and scripting
Natural on-camera presentation
Filming and supporting visuals
Video editing, captions and visual storytelling
Preparing finished short-form video assets
This portfolio project features two examples of my Surfshark work, demonstrating my ability to communicate technical products through engaging, human-centered content.
Deliverable: Short-form UGC video content for brand marketing.
Helping coaches turn valuable ideas into engaging short-form videos. 🎬
My focus is AI-assisted video editing and content repurposing, creating polished social content that helps coaches communicate their message clearly across digital platforms.
Have content that could reach more people in a better format? Let's work together.
A self-initiated concept redesign for Deshi Swad, a Bihari thekua snack brand. The original packaging was a generic bright yellow design with little link to thekua's heritage.
What I created:
A new logo: a flat lotus with a shirorekha-style line and a clean serif wordmark
A warm palette of maroon, terracotta, cream and gold
A stand-up pouch with an ogee arch frame, a Madhubani-inspired product frame and a clear claims strip
This is a self-initiated concept project and is not affiliated with or commissioned by Deshi Swad. The lifestyle mockup scene was created with AI assistance; the artwork and logo were designed by me.
The choice to use a shirorekha style line in the logo is a strong move. It visually anchors the brand in its regional heritage without relying on generic motifs that are common in Indian snack packaging.