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Beyond the Prompt: Creating a Branded Identity for AI Motion
I recently took a technical liquid simulation and evolved it into a full-scale product commercial for a fictional brand, FLUX-GEN.
A common trap in AI video is focusing purely on the "wow" factor. For this project, I focused on Purposeful Motion:
HUD Integration: Establishing a "Material Fusion" narrative from frame one.
Macro Storytelling: Using close-up "weaving" shots to imply durability and tech-integration.
Brand Consistency: Maintaining a strict Green/Chrome palette to build a recognizable "Packshot" finale.
The result is a high-energy commercial that feels like a real product drop. Would love to hear how you guys are handling brand consistency in your AI workflows!
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Fizzbears: A Study in Texture & Motion 🍬⚡
Bringing "sour" to life.
The goal for this Fizzbears spot was simple: make the viewer feel the texture. I focused on the macro details of the sugar crystals and high-energy physics to create a 9-second hook that’s as punchy as the product.
Key Deliverables:
Macro Realism: Pushing for tangible texture in every gummy.
Vibrant Palette: Flavor-coded transitions with a clean, high-end polish.
Rhythmic Edit: Precision-synced sound design for maximum impact.
Created with an end-to-end AI video workflow.
RunwaycreativeaiflowportfolioreviewAI Video ProductionArt DirectionVideo ProductionAdobe Premiere ProHiggsfield AI
It costs less than $20 to make such jaw dropping AI ad commercials, something you can offer for $20k, easily.
This is what it takes to create a massively successful AI ad commercial.
the idea, this is what makes or breaks the whole thing.
you need a solid framework and the final output in mind even before creating the first image, what are the scenes to combine, the dialogues, the color palette, angles, hooks, transitions, duration and the overall ad concept.
I often use Claude to help me build this framework with some variations, so i can adjust things in future depending on its outcome.
the images, every frame should be in sync.
every frames should follow a predefined color palette, characters and aesthetics following the ad psychology.
you can easily keep consistency between characters, scenes and colors by using the hex codes or color style in every prompt, or maybe using an image as reference for color palette. Higgsfield or Morphic has some good features to keep colors and aesthetics consistent across all frames.
the videos, consistency in all aspects.
consistency in motion, frame rate, camera locked/moving, voiceover, bgm among other aspects that makes an AI video feel like watching a tv commercial.
and the final editing, where simpler is better.
When watching an ad commercial, we don't want the viewer to be impressed with any insane video editing skill or graphics...we want the viewer to be hooked with the product we're selling.
It shouldn't feel like its made to impress the viewer, the more you understand customer psychology, the better and more successful ad commercials you can make.
WOW! 😲 this is amazing.
Xero Security System
Full-cycIe.
Concept creating - Brand Identity - UI/UX design -
Complete Visual System - Storyboarding - Voiceover -
Animation - Corrections.
Tech Stack:
Notebook - Illustrator - Figma - ElevenLabs - After
Effects - Premiere Pro - Handbrake.
Description:
The project reflects а comprehensive approach to
brand development, UI/UX architecture, and motion
design. Focusing оп а green-toned aesthetic, а
modular hierarchy that enhances immersion, and а
high Ievel of detail, I created а cohesive environment
in which complex security workflow are translated
into а cIear and compelling visual narrative.
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