Soumya Mahato
AI Creative Director ✪ AI Ads, Editorials & Commercials 💫
Ready for work
Soumya is ready for their next project!
I work with luxury jewelry brands as an AI Creative Director to produce studio-grade jewelry editorials and 3d creative concepts that would have costed $10k to produce in real studio or 3d setup.
My workflow has been quite simple, but I would put more weightage towards the taste, creativity and obviously the industry-specific experience coz everyone has got the same tools.
↘ Image Generation: Nano Banana 2/Pro
↘ Video Generation: Kling 3.0 and Hailuo (also seedance 2.0 sometimes)
↘ A little bit of Photoshop, if required.
If I look back into the videos I used to produce last year 🤦♂️ those used to be soo bad, it all comes down to the learnings I had after working over the same thing for months after months.
Working with fashion (apparel and stuff), or accessories (handbags, specs etc) are much easier to work with than jewelries, it requires so much precision and pixel-perfect measurements to get things look accurate.
Then comes the appearance of diamonds and metals, another tough thing to achieve...then comes the video where you gotta show how different materials react to motion and lighting (quite similar to 3d render but in AI)...keeping all those in mind and after 100s of iterations, we can achieve the perfection ✨
This video compiles some of the latest work we did this month, Apr 2026.
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It costs less than $20 to make such jaw dropping AI ad commercials, something you can offer for $20k, easily.
This is what it takes to create a massively successful AI ad commercial.
the idea, this is what makes or breaks the whole thing.
you need a solid framework and the final output in mind even before creating the first image, what are the scenes to combine, the dialogues, the color palette, angles, hooks, transitions, duration and the overall ad concept.
I often use Claude to help me build this framework with some variations, so i can adjust things in future depending on its outcome.
the images, every frame should be in sync.
every frames should follow a predefined color palette, characters and aesthetics following the ad psychology.
you can easily keep consistency between characters, scenes and colors by using the hex codes or color style in every prompt, or maybe using an image as reference for color palette. Higgsfield or Morphic has some good features to keep colors and aesthetics consistent across all frames.
the videos, consistency in all aspects.
consistency in motion, frame rate, camera locked/moving, voiceover, bgm among other aspects that makes an AI video feel like watching a tv commercial.
and the final editing, where simpler is better.
When watching an ad commercial, we don't want the viewer to be impressed with any insane video editing skill or graphics...we want the viewer to be hooked with the product we're selling.
It shouldn't feel like its made to impress the viewer, the more you understand customer psychology, the better and more successful ad commercials you can make.
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Imagine being able to create 3d product animations without knowing anything about Blender or After effects.
I made this cool jewelry animation on Kittl in less than 10 mins.
▲ Tools stack:
Image Gen: Nano Banana 2
Video Gen: Kling 3.0 (start/end frame)
Tutorial below ↘
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AI-generated Documentaries are going to be the next big thing.
This is a multi billion dollar industry, soon to be disrupted with the new wave of AI video gen platforms like Seedance 2.0 and upcoming Veo 4.
The viewers want entertainment, with realism and an ending that fits their narrative...and AI excels at it.
What do you think?
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Cooked this banger grid styled product ideas using Nano Banana Pro on Lovart.
Use this prompt to try it on literally anything.
"Make a 3x3 uniform grid of vertical, unique images on this concept:
Use the reference image {product} as the base product. Keep the same product, packaging, branding, materials, colors, label, logo and proportions across all nine frames so the product is always clearly recognizable.
Overall, this is a high-end designer mockup series for a branding portfolio: focus on form, composition, materiality and visual rhythm, with a curated, editorial, design-driven aesthetic. Keep ultra high-quality studio rendering with a real-camera look, controlled depth of field, precise lighting, accurate reflections and materials, consistent lighting logic, color palette, mood & visual language across all.....⬇︎
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Did I cook?
I had this idea for quite some time...then I found this iconic timepiece and I couldn't stop myself 🤦♂️
Trust me, Nano Banana Pro + Kling O1 is such a powerful combo.
Every freakin day, some new ideas comes up...and these two tools makes it all possible.
Can't stop cookin' ✨
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I suck at playing GeoGussr.
So I built an extension that will help me beat Rainbolt, someday.
I added two modes.
・Learn Mode is what shows you where this could be with proper explanation and visible clues.
・Guide Mode is a gamified interface to help you pin-point the place using hints, one after another.
I will make it free for all, or better, open-source.
Comment down below for early access.
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