Soumya Mahato
AI Creative Director with luxury jewelry brands π
Ready for work
Soumya is ready for their next project!
Did I cook?
This match-cut edit has been going viral in the design space, so I tried to do something unique with something I was already working upon.
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Guess what? This was one-shotted using Gemini Omni on @Higgsfield AI [prompt below β]
There's a framework I follow to maintain 100% accuracy on the product detailing, and sequence of shots...still you might have to try multiple times to get the perfect sequence.
E-commerce marketing is going to be crazy after this.
β Exact video prompt I used along with reference images for the cartier watch:
[CORE CONCEPT & VISUAL ART DIRECTION]:
A high-velocity, 10-second luxury holiday commercial utilizing a single, continuous, seamless fly-through camera motion with zero hard cuts.
Theme: Surreal Festive Luxury, Royal European Opulence, Dreamlike Fantasy.
Color Scheme: Warm pastel champagne-pink dusk clouds transitioning into a pristine white-and-gold ballroom interior, ending in a deep navy-blue starry night sky. [TIMELINE PROGRESSION & MECHANICAL ACTION - 10 SECONDS]:
0:00 - 0:03 [THE FLOATING APPROACH]: The video opens on a majestic royal manor house with classical European architecture, illuminated by glowing warm holiday fairy lights. The structure floats magically amidst an ocean of pink-and-gold sunset clouds. The camera zooms forward rapidly, seamlessly phasing straight through the glass of a central balcony window.
0:03 - 0:07 [THE BALLROOM REVEAL]: The camera enters a grand white luxury showroom, flying underneath a glittering crystal chandelier. In the center, a decorative golden sunburst mechanical door splits down the middle and glides smoothly open to reveal the luxury watch from image_0e53fa.jpg. The timepiece features a tortoise-shaped 18k white gold case encrusted with brilliant-cut diamonds, a white dial with black Roman numerals, and a dark navy-blue alligator leather strap.
0:07 - 0:10 [THE MIDNIGHT EXIT]: The camera sweeps tightly past the shimmering diamond bezel, flying straight out through a rear arched window. The environment instantly shifts into a dark silhouette of a pine forest under a clear midnight sky glittering with stars, as the luxury brand logo fades center frame. [TECHNICAL RENDERING DIRECTIVES]: 8K resolution, photorealistic textures, flawless ray-traced lighting. The camera must maintain an ultra-shallow depth of field, turning the exterior fairy lights and the interior crystal chandelier into soft, elegant background bokeh. The camera movement must be smooth, high-speed, and continuous.
Made using Gemini Omni on Higgsfield AI.
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I had this concept in my mind for quite some time, but giving it a shape using traditional 3D design methods would have cost a lot, in both time and expenses.
We have been trying many creative ways to replicate 3D animations using AI, and I'd say we have achieved almost 98% accuracy in terms of product design and concept visualisation.
Jewelry is one of the toughest product to work with using AI tools but we've been pretty successful at it with our custom made workflows and precise upscaling methods.
For the past 1.5 years, we have produced tons of AI Editorial videos, and now we're onto AI Animations, a disruption that will bring down the cost of 3D animations by at least 4 times, while having same level of perfection, and with unlimited creative scope.
This is a concept video we made for Cartier, entirely using AI, and the best part is that most of the video is one-shotted...crazy, no?
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I work with luxury jewelry brands as an AI Creative Director to produce studio-grade jewelry editorials and 3d creative concepts that would have costed $10k to produce in real studio or 3d setup.
My workflow has been quite simple, but I would put more weightage towards the taste, creativity and obviously the industry-specific experience coz everyone has got the same tools.
β Image Generation: Nano Banana 2/Pro
β Video Generation: Kling 3.0 and Hailuo (also seedance 2.0 sometimes)
β A little bit of Photoshop, if required.
If I look back into the videos I used to produce last year π€¦ββοΈ those used to be soo bad, it all comes down to the learnings I had after working over the same thing for months after months.
Working with fashion (apparel and stuff), or accessories (handbags, specs etc) are much easier to work with than jewelries, it requires so much precision and pixel-perfect measurements to get things look accurate.
Then comes the appearance of diamonds and metals, another tough thing to achieve...then comes the video where you gotta show how different materials react to motion and lighting (quite similar to 3d render but in AI)...keeping all those in mind and after 100s of iterations, we can achieve the perfection β¨
This video compiles some of the latest work we did this month, Apr 2026.
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It costs less than $20 to make such jaw dropping AI ad commercials, something you can offer for $20k, easily.
This is what it takes to create a massively successful AI ad commercial.
the idea, this is what makes or breaks the whole thing.
you need a solid framework and the final output in mind even before creating the first image, what are the scenes to combine, the dialogues, the color palette, angles, hooks, transitions, duration and the overall ad concept.
I often use Claude to help me build this framework with some variations, so i can adjust things in future depending on its outcome.
the images, every frame should be in sync.
every frames should follow a predefined color palette, characters and aesthetics following the ad psychology.
you can easily keep consistency between characters, scenes and colors by using the hex codes or color style in every prompt, or maybe using an image as reference for color palette. Higgsfield or Morphic has some good features to keep colors and aesthetics consistent across all frames.
the videos, consistency in all aspects.
consistency in motion, frame rate, camera locked/moving, voiceover, bgm among other aspects that makes an AI video feel like watching a tv commercial.
and the final editing, where simpler is better.
When watching an ad commercial, we don't want the viewer to be impressed with any insane video editing skill or graphics...we want the viewer to be hooked with the product we're selling.
It shouldn't feel like its made to impress the viewer, the more you understand customer psychology, the better and more successful ad commercials you can make.
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Imagine being able to create 3d product animations without knowing anything about Blender or After effects.
I made this cool jewelry animation on Kittl in less than 10 mins.
β² Tools stack:
Image Gen: Nano Banana 2
Video Gen: Kling 3.0 (start/end frame)
Tutorial below β
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AI-generated Documentaries are going to be the next big thing.
This is a multi billion dollar industry, soon to be disrupted with the new wave of AI video gen platforms like Seedance 2.0 and upcoming Veo 4.
The viewers want entertainment, with realism and an ending that fits their narrative...and AI excels at it.
What do you think?
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Cooked this banger grid styled product ideas using Nano Banana Pro on Lovart.
Use this prompt to try it on literally anything.
"Make a 3x3 uniform grid of vertical, unique images on this concept:
Use the reference image {product} as the base product. Keep the same product, packaging, branding, materials, colors, label, logo and proportions across all nine frames so the product is always clearly recognizable.
Overall, this is a high-end designer mockup series for a branding portfolio: focus on form, composition, materiality and visual rhythm, with a curated, editorial, design-driven aesthetic. Keep ultra high-quality studio rendering with a real-camera look, controlled depth of field, precise lighting, accurate reflections and materials, consistent lighting logic, color palette, mood & visual language across all.....β¬οΈ
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Did I cook?
I had this idea for quite some time...then I found this iconic timepiece and I couldn't stop myself π€¦ββοΈ
Trust me, Nano Banana Pro + Kling O1 is such a powerful combo.
Every freakin day, some new ideas comes up...and these two tools makes it all possible.
Can't stop cookin' β¨
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I suck at playing GeoGussr.
So I built an extension that will help me beat Rainbolt, someday.
I added two modes.
γ»Learn Mode is what shows you where this could be with proper explanation and visible clues.
γ»Guide Mode is a gamified interface to help you pin-point the place using hints, one after another.
I will make it free for all, or better, open-source.
Comment down below for early access.
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