Solaire: a haircare brand identity rooted in warmth, texture, and light. For this project, I wanted the brand to feel as dimensional as the hair it celebrates. The custom serif wordmark has elegant, ligature-style details where the letters overlap and intertwine, echoing the movement of a curl. The warm champagne tone against rich, golden-hour photography keeps everything feeling sun-kissed and confident rather than clinical.

The goal: a brand that feels luxurious but never precious, made for people who wear their texture proudly. Brand identity • Logo design • Art direction