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Visual Content Strategy & Copywriting for Dead Sea Hair Care Product
Developed a conversion-focused visual marketing asset for a Natural Mineral Shampoo. The core objective was to visually communicate the restorative power of Dead Sea minerals while addressing common consumer pain points. This asset is designed for digital campaigns, enhancing brand awareness and driving product sales in multilingual markets.🧠
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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I uploaded a case study about an advertising campaign for the Spanish best-selling author Dolores Redondo, featuring giant DOOH and social media.
This mockup shows a proposed anamorphic projection and parallax with a partial building projection to make the book "break out" of the screen.
The forest sitting inside the building's own frame sells the break out idea, and the muted street keeps the book as the hero. Did you test how it reads from a sharp street angle?
Expanding the Color Identity: Wellness Activewear & AI Art Direction
Testing how a single concept can evolve into different brand moods. After the initial sage palette, I explored two new color capsules - Muted Lavender & Cream and Nude & Night Black.
• Generated lifestyle concepts via Krea AI to capture the right wellness atmosphere.
• Extracted and structured the color swatches in Figma to test contrast ratios and UI flexibility.
Which color story fits a wellness app best?
#AI, #UIUX, #Figma #ArtDirection
A little attitude, a little chaos, and a whole lot of DANDY.
Created this editorial carousel series for DANDY, blending bold, unconventional typography with cinematic food and cocktail photography. The idea was to make every frame feel like a statement rather than just another menu showcase.
Played around with oversized type, experimental layouts, dramatic lighting, playful copy, and striking compositions, giving each dish and drink its own personality while keeping the entire series visually connected.
Less like a regular food campaign. More like DANDY being DANDY.
