Exploring Color Directions for a Wellness Activewear BrandExploring Color Directions for a Wellness Activewear Brand
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Expanding the Color Identity: Wellness Activewear & AI Art Direction
Testing how a single concept can evolve into different brand moods. After the initial sage palette, I explored two new color capsules - Muted Lavender & Cream and Nude & Night Black.
• Generated lifestyle concepts via Krea AI to capture the right wellness atmosphere. • Extracted and structured the color swatches in Figma to test contrast ratios and UI flexibility.
Which color story fits a wellness app best? #AI, #UIUX, #Figma #ArtDirection
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