Nike — Self-directed Spec UGC Self-directed spec ad created for Nike, centered on movement, perfo...Nike — Self-directed Spec UGC Self-directed spec ad created for Nike, centered on movement, perfo...
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Nike — Self-directed Spec UGC
Self-directed spec ad created for Nike, centered on movement, performance, and everyday athletic identity. This project combines natural environments, cinematic pacing, and authentic storytelling to showcase product presence without relying on traditional advertising. From concept and filming to editing and sound design, every stage was independently produced for short-form platforms. Created to demonstrate the style of performance-driven UGC I produce for sports, fitness, and lifestyle brands.
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