Visual storytelling — Original Concept
Original cinematic short-form project exploring movement, atmosphere, and visual storytelling through everyday environments. Created independently from concept through final edit, this piece demonstrates my creative direction, composition, voiceover, and ability to build emotionally engaging narratives that feel authentic across modern short-form platforms.
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Creative Storytelling / Original Concept
Original short-form storytelling project created to explore authentic visual narratives through everyday moments. This piece combines intentional pacing, natural environments, and thoughtful editing to create content that feels immersive and platform-native. Produced independently from concept through final delivery, it reflects my approach to creating engaging lifestyle content that connects through atmosphere, emotion, and visual storytelling rather than traditional advertising.
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Lipton — Self-directed Spec UGC
Self-directed spec ad created for Lipton, exploring the role of tea within a calm morning ritual. The project focuses on authentic lifestyle storytelling, natural light, and subtle product integration to create content that feels native to TikTok, Instagram Reels, and YouTube Shorts. Every stage—from concept and filming to voiceover and final edit—was independently produced to demonstrate my approach to lifestyle and beverage UGC.
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Nike — Self-directed Spec UGC
Self-directed spec ad created for Nike, centered on movement, performance, and everyday athletic identity. This project combines natural environments, cinematic pacing, and authentic storytelling to showcase product presence without relying on traditional advertising. From concept and filming to editing and sound design, every stage was independently produced for short-form platforms. Created to demonstrate the style of performance-driven UGC I produce for sports, fitness, and lifestyle brands.
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Self-directed UGC spec ad created for Nescafé 3-in-1. This project explores authentic product storytelling through two everyday rituals—hot and iced preparations—showing how the same product fits different moments and lifestyles. From concept and filming to voiceover and final edit, every stage was independently produced with a focus on natural, platform-native content for TikTok, Instagram Reels, and YouTube Shorts.
Created to demonstrate the style of performance-driven UGC I produce for food, beverage, and lifestyle brands.