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Following a successful strategy planning workshop, Aptitude needed a bold, contemporary new visual identity to match their repositioning.
Aptitude pair specialist practitioners with propriety software. The final logo visualises their role in creating connections while building complex data networks, delivered with clarity and confidence.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
This is what founders usually mean when they say “make it premium.”
The identity is built around a refined SA monogram inside an oval seal, creating a timeless badge for shoes, boxes, and labels.
Subtle star accents hint at craftsmanship without overpowering the mark.
Royal blue establishes trust and durability.
Warm sand tones introduce elegance suited for modern footwear.
A focused badge system designed to scale across packaging and product touchpoints.
Open to collaborating with footwear and fashion brands looking for a premium, lasting identity.
Ahemad Designs
Brand Identity Designer | Footwear & Fashion Branding | India
One month after launching my new portfolio, I’m redesigning it. Here’s why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
I’m putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Love this mindset.
That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
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