Following a successful strategy planning workshop, Aptitude needed a bold, contemporary new visual identity to match their repositioning.
Aptitude pair specialist practitioners with propriety software. The final logo visualises their role in creating connections while building complex data networks, delivered with clarity and confidence.
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Ascend Studio approached me to design and develop an update for PKF International's brand font, PKF Global Sans.
They were experiencing visual and technical issues with the existing font files so needed a solution that gave them consistency and clarity across their entire brand.
The result was PKF Global Sans Pro – a geometric sans serif typeface in Regular and Bold weights. Used across all their internal and external communications, in both print and digital, at large and small-scale, the design emphasises clarity and legibility while still echoing the curved forms of the PKF logo.
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Some fun digital ads I helped out on a few months ago with Uncommon 🎢🎵🍞
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Loved being able to help out on the new IG website with Otherway a few months ago. Such a great visual identity to work with and the final outcome is 👌 🙌
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