Complete brand identity for Cuke, a pickle brand that turns snack culture into a brand personality. Created for a design challenge focused on chaotic, cool, and oddly luxurious branding. Challenge The brand needed to appeal to consumers who embrace their unconventional snack habits while maintaining premium positioning. The identity had to balance playful provocation with sophisticated design—internet humor meets luxury branding. Solution I developed a distinctive brand system centered on the tagline "Wet, Salty, Yours"