Case Study: Gamifying Training Retention for Frontline WorkersCase Study: Gamifying Training Retention for Frontline Workers
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At Bowlero, getting frontline workers to finish their training was a constant battle. So we made it a game. Quizzes, leaderboards, venue rivalries, real rewards. As Head of Product Design I led it hands-on, from employee interviews to the illustration style. The full case study is finally written up:
Rafee 's avatar
Turning frontline training into a game with venue rivalries is a smart angle. Did the illustration style come from the employee interviews?
House's avatar
Yeah it did, the data viz style was driven by the team's use of post it notes. We wanted to make post its that felt more dynamic and personalized to that specific person's performance. We noticed the post it notes when we were doing interviews with potential users on site.
Emmanuel's avatar
People sometimes need follow-up and motivation to accomplish their various tasks, so the idea was great and well-designed.
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