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Branding & Art Direction for a Modern Haircare Brand
I led the branding and art direction for a new European beauty brand redefining haircare through a skincare-inspired lens.
The concept was built around the idea of “hair care that feels like skin care”, elevating everyday routines into a refined, sensory experience. The visual language blends softness with precision: luminous skin textures, fluid product forms, and a minimal yet expressive typographic system.
As part of this project, I developed:
• Brand identity and visual direction
• Art direction for campaign imagery
• Tone of voice and key messaging
• Creative direction for product storytelling
Amazing work 🤩
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
• Mar 20
A few months ago, the CEO of Unlikely AI reached out with a clear problem:
They needed custom design assets for their website that were simple, non-AI-generated, visually clean, and aligned with their brand while still feeling innovative.
Here’s how I approached bringing that vision to life:
I started with foundational research to deeply understand Unlikely AI as a brand. What stood out was their mission building reasoning-based AI systems that go beyond traditional machine learning, designed to think more like humans through logic, adaptability, and deeper understanding.
With that in mind, I moved to sketching 2D abstract forms that were:
Less complex
Easily recognizable
Editable
Flexible for web use
Every design decision was intentional balancing simplicity, innovation, and brand integrity.
Really proud to share this one – a full custom Kajabi build for Coven, a digital community supporting women through divorce 🤍
The brand is warm, honest, and deeply human – so the design had to match that energy from the very first scroll. We started in Figma, went through a proper review and approval process with the client, then moved everything into Kajabi.
What we enjoyed most about this project was getting the tone right visually – it's a sensitive space and the site needed to feel safe and welcoming, not clinical or corporate. Really happy with how it came together.
Good work
Case study: LawPair
A platform designed to help users quickly find and connect with the right lawyer.
We developed the brand identity and product experience to create a clear, structured, and intuitive way to browse attorneys and take action with confidence.
Designed to support clarity, trust, and informed decision-making.
LawPair solves a real pain point — finding the right lawyer is genuinely overwhelming. The design is so clear and trustworthy, the grid of attorneys with practice areas does a lot of heavy lifting instantly!
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