A geometric identity built around rotation, rhythm, and continuous motion.
The symbol was developed to communicate:
precision, progress, and connection — then extended into a clean visual system across color, scale, and digital applications.
Designed as a concept identity for a modern technology brand.
The C-shaped mark is my pick. The notched outline stays readable even when it gets small. Did the rejections come down to concept, or to how they held up at tiny sizes?
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.