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How to make your cafe cozy. it's always in the details!
Steal the look of a cozy cafe that designers swear by
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☕ coffee first. questionable decisions later.
Meet Betah — Homey Coffee Shop
Betah isn't just a coffee shop selling coffee — it's selling a reason to stay a little longer.
The name comes from an Indonesian word everyone instinctively understands: betah, the feeling of being comfortable enough to linger. The visual identity centers on a single character — a local street cat curled up on a home windowsill, the most universal image of a warm home in Indonesian culture.
The brand blends flat illustration for the logo and mascot with documentary-style photography for the campaign visuals — a mixed-media approach that captures both sides of Betah: its character-driven personality, and the real human (and feline) moments happening inside.
Stay a while, before heading home.
One object, two rituals of the pause.
One is light and airy: a heated cup that holds your coffee at the perfect temperature, built for the quiet reset between moments.
The other goes dark and precise: plasma lighter, self-cleaning tray, engineered for the ones who like their break with a little smoke.
Same idea, two very different kinds of calm.
Which pause is yours? 👇
#brandconcept #productdesign #artdirection
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