The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Meet Betah — Homey Coffee Shop
Betah isn't just a coffee shop selling coffee — it's selling a reason to stay a little longer.
The name comes from an Indonesian word everyone instinctively understands: betah, the feeling of being comfortable enough to linger. The visual identity centers on a single character — a local street cat curled up on a home windowsill, the most universal image of a warm home in Indonesian culture.
The brand blends flat illustration for the logo and mascot with documentary-style photography for the campaign visuals — a mixed-media approach that captures both sides of Betah: its character-driven personality, and the real human (and feline) moments happening inside.
Stay a while, before heading home.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
Designing a table lamp inspired by Vietnamese “áo dài” and “nón lá” with @Envato at the centre of my workflow.
Starting from a black-and-white sketch, I built the lamp's ceramic base and rice-paper shade using Envato's AI toolkit, tagging reference materials directly so AI wasn't guessing at textures it can't always read from an image alone.
AI was great at generating options. It was not great at knowing which option was right; I rejected a full batch that technically worked but lost the silhouette I actually wanted, and hand-retouched a detail (the finial) that AI kept leaving unfinished.
The bigger call AI couldn't make: timing this launch to back-to-school season in Vietnam, when áo dài comes back out. That's not a style choice; it's a commercial one.
See the full process and the part AI couldn't do in the VIDEO below. 👇
#envatochallenge @envato
Great Submission!
My entry for the Envato & Contra Challenge! ✨
For this project, I imagined a visual identity for a national park dedicated to protecting the snow leopard or irbis, the traditional name for this rare mountain cat. It’s a species deeply connected to Central Asian culture and the place where I grew up.
I used Envato as an all-in-one creative toolkit to explore and bring the concept to life, including ImageGen, GraphicsGen, VideoGen, MusicGen, and Stock assets such as photos, videos, and graphics.
I've wanted to create something like this for a while, and this challenge gave me the perfect opportunity to finally explore the idea and tell an important story through design. 💜
#envatochallenge
Beautiful! 🤍
There is no better feeling than getting the details just right on fully custom logotypes ✒️
very well polished wordmark!