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Aure Coffee & Croissant Brand Identity
Aure is a contemporary coffee and croissant brand created around the simple pleasure of great coffee, freshly baked pastries, and warm everyday moments.
For this project, I developed a visual identity that captures Aure’s warm, refined, and inviting personality. The branding combines an elegant logo with a carefully selected color palette, typography, and supporting visual elements to create a cohesive and recognizable brand presence.
The identity was designed to feel premium without being distant, making Aure suitable for a modern café environment and a lifestyle-focused audience.
Scope of work:
Logo design
Brand identity
Color palette
Typography
Packaging direction
Brand applications
Social media visuals
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