The stacked coin mark reading as both a logo and a literal wordless icon on the landscape shot is a nice test, most marks fall apart the second you strip the wordmark away but this one still reads clearly.
The stacked coin mark reading as both a logo and a literal wordless icon on the landscape shot is a nice test, most marks fall apart the second you strip the wordmark away but this one still reads clearly.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.