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Maybe Leonardo didn’t paint her.
Maybe he built her.
A face everyone knows.
A secret behind the smile no one was meant to unveil.
@Contra HQ x @CapCut
#capcutdesignstudio
looks interesting, will there be a case study? =)
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why is everyone turning their logos into disco balls? 🪩
Spotify’s anniversary stunt works because it’s rooted in their DNA—it’s music, it’s celebratory, and it’s meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.
I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldn’t force a disco ball. I’d lean into their core identity: refinement and precision.
Meet the "Gem of Wisdom."
I reimagined the Claude mark as a precious gemstone—tactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.
Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.
👇 Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?
For fun, I guess 🤷🏻♂️
Hey Contra! We’re excited to kick off the CapCut Design Studio Challenge 🎨
Check out the guidelines for a chance to win a slice of the $7.5k prize!
We can’t wait to see what you build.
A few hours tried to create this😁
Which one feels stronger?
Built one entirely from scratch in Framer.
Prompted the other to Claude as a creative partner.
Curious if you can tell which is which. Write in comments below ->
37 voted
66%
19 voted
34%
56 votes
Closed
Both are well done with precision, great job
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