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A complete visual identity for NÉR, a contemporary bridal atelier. The project includes logo design, typography, color palette, brand guidelines, patterns, and branded applications, creating an elegant and timeless visual language.
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Introducing ZARGAR where heritage meets identity.
ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab.
This project is my BFA Graphic Design thesis ,An attempt to pull a fading tradition into a contemporary visual language, without losing what made it sacred in the first place. Every mark, material choice, and typographic decision was built to honor the hands that shaped this craft for generations.
Zari isn't just embroidery. It's memory, status, and story stitched in metalic thread.
ZARGAR is my way of making sure that story doesn't disappear.
Tilla Zari is a hard source to build a system from, because the sheen is doing half the communication - the mark has to survive being flattened to one colour on a box or a care label, where none of that is available. Systems built against that constraint usually end up stronger than ones drawn purely on screen.
Very cool logo! 🙌
The wordmark uses an elegant classical serif typeface, referencing the typography traditionally associated with museums and cultural institutions. The refined typography contrasts with the aggressive guardian imagery, reinforcing the idea that beneath a calm exterior there can be something much more powerful.
Red is deliberately used as an accent rather than the dominant color. It appears in the eye, cracks, doors, typography and graphic details. This creates a visual language where, black is the contained inner world
& red is the awakened instinct.
The admission ticket extends the identity into a physical visitor experience. It treats entering the museum as entering someone's inner world, making the idea of privacy and access tangible. The ticket can almost be interpreted as permission to enter what is normally protected.
The tote translates the identity into an everyday object while maintaining the museum's mysterious character.
Reading the ticket as permission rather than admission is the sharpest move here - it puts the concept on the cheapest printed item in the whole system. The tote then has the harder job, since it leaves the building and has to carry that meaning with no context around it.