Rana, a fragrance brand inspired by “Rana,” the Latin word for frog. 🐸 Every detail, from the wo...

Rana, a fragrance brand inspired by “Rana,” the Latin word for frog. 🐸 Every detail, from the wo...Rana, a fragrance brand inspired by “Rana,” the Latin word for frog. 🐸 Every detail, from the wo...

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Sarvesh Wankhede

• 1d

Rana, a fragrance brand inspired by “Rana,” the Latin word for frog. 🐸

Every detail, from the wordmark to the label, was built around restraint, letting the concept speak without ever spelling it out.

Brand Design Figma Brand Strategy

Abdullah Eroğlu

pro

• 1d

Very different and artistic. Great work!

Sarvesh Wankhede

• 1d

Yeah man, the client and I were trying to push it a little away from the usual fragrance identity stuff, and I think it worked...

Alex Aperios

pro

• Sep 1

Who doesn’t love a brand mascot? For BD&R, the mascot came from the abbreviated letterforms we designed, but the idea and name itself came from the story of how the founders first met through business. That’s why I never start a project thinking about what the logo should look like. I ask questions. How did you meet? Why did you start? What makes you different? What stories have shaped the business? Because without that context, you’re designing on assumptions. And assumptions usually lead to work that blends in. My discovery process is personal to every founder we work with. The process might be similar, but what we uncover never is. Sometimes the best ideas are already sitting inside the business. You just have to discover them.

Brand Design visualidentity Mascot Design

Rahman Rahe

• Sep 1

Great work

Jeremiah Haastrup

• Sep 1

Pét Pals is an identity for rosé pét-nats made for Fête de la Musique 🎺

Made for 21 June, when music spills into the streets, squares, bars and gardens of France. Three low-intervention rosés. Three personalities. All made to be served cold, passed around and enjoyed wherever the sound takes you. Hear something good? Follow it. Spot your people? Join them. Pét Pals goes where the music goes.

Good wine. Loud music. Your pals.

You can read the full case study here.